6 min read

Select All Syndrome - A Treatable Startup Condition

Understand the signs of Select All Syndrome in startups and how a Fractional CTO can be the key to treating it.
Picture of a frowning man holding a post it that has command-A written on it
Select All Syndrome - Everything, all at once!

Select All Syndrome is a condition that is seen far too often tech startups. This condition arises when leaders, typically the founder or CEO, demand that all features be top priorities, often resisting compromise or realistic development planning. Fortunately, this challenge can be overcome by a robust product leader, with a Fractional CTO being an ideal solution.


The roots of Select All Syndrome can be traced back to various factors, but predominantly, they point towards the company's leadership. It's often the decision-making approaches and prioritization strategies at the leadership level that set the stage for this syndrome to thrive in a startup environment. Let's dive into a few common scenarios and patterns we've seen:

Investors, Stakeholders, and Competition

Select All Syndrome often stems from a combination of investor and stakeholder pressure, and competitive anxiety. Investor expectations and stakeholder needs might lead to deviations from the original plan of the startup team, pushing for features they believe are crucial for market success or needed for a department to function. There's always the constant fear of being outpaced by competitors which can drive startup leaders to reactively add new features to keep up with the competition. This is especially so at the early stages of a startup where feature parity and stakeholder tools are lacking.

Unfamiliarity with Software Development Complexity

Many software startups are led by founders and CEOs who lack a technical background or have limited experience working closely with software development teams. This gap in experience can lead to a lack of understanding about the complexities involved in turning an abstract idea into functional, production-ready code.

This unfamiliarity often manifests in a "how hard can it be" mindset regarding the implementation of new features. Such an attitude underestimates the intricate processes of coding, testing, debugging, and deploying software. It overlooks critical factors like technical debt, the interdependencies of various software components, and the time needed for quality assurance.

Additionally, in the early stages of a startup, a single lone wolf or small team of cowboy coders is often responsible for rapidly developing features without strict processes. As the team grows and the software becomes more complex, the need for structure and processes will be mandatory, which will naturally slow down the pace of development. Leadership may fail to adjust their expectations to this new reality and continue to expect the rapid development of the cowboy coding days of old.

These disconnects can foster a an underappreciation of the team's workload and a loss of trust. Developers often juggle multiple tasks: writing code, attending meetings, fixing bugs, and responding to unplanned issues. Without a clear understanding of these demands, non-technical leaders might inadvertently contribute to overburdening the team, leading to burnout and a decline in both morale and productivity.

Ambitious Leadership

Startup culture celebrates ambitious goals, and founders are bred from a cloth of ambition, drive, and singular focus. Leadership may set 'stretch goals' to motivate and push the product team but there is a fine line between ambitious and unrealistic, and any unfamiliarity with software development can make these goals unattainable.

These factors, as well as several others, can steer a startup away from a strategic, well-planned development path, leading to an overextended team and a product roadmap that is neither sustainable nor focused.

Syndrome from the Incredibles saying "When Everything is a priority, nothing is a priority"
Take it from Syndrome, he knows. Credit: Imgflip

Complications of Startup Select All Syndrome

While there are many complications that can arise from Select All Syndrome, Here are a few of the most important to be aware of:


The biggest issue seen with long-term untreated Select All Syndrome is burnout and demoralization of the product team. When they realize they're setup to fail or that their work won't see production, the team quickly loses trust of the roadmap, the product backlog, and the leadership. In these circumstances, the teams will often reduce their efforts anticipating that the product thrashing stops and a more sustainable plan is established and adhered to.

Decline in Quality

Select all syndrome also has a significant impact on the quality of the final product. A team that is stretched too thin, trying to develop all the features at once will be unable to provide the attention to detail required of a high-quality product. As a result, the software may be riddled with bugs, suffer from poor user experience, or lack the reliability expected by users. Tech debt will also increase as the need to deliver software will require cutting corners on infrastructure and sound coding practices. By prioritizing everything, startups risk delivering a product that excels at nothing, failing to meet the very goals they ambitiously set out to achieve.

Developer Churn

Excessive, unrealistic pressure on the development team coupled with the biweekly failure of not meeting scrum commitments if left unchecked for the long-term leads to the burnout discussed above, decreased job satisfaction, and eventually developer churn. The talented developers that you worked so hard to recruit may seek opportunities elsewhere where their skills can be used more effectively, and their work-life balance is more respected. This turnover not only disrupts the momentum of ongoing projects but also incurs additional costs and delays due to the need to hire and train new team members. Furthermore, losing experienced developers means losing valuable institutional knowledge and expertise, which can have a long-term detrimental impact on the quality and progress of the product.

Treat Select All Syndrome with a Strong Product Leader

The quickest and most effective way to treat Select All Syndrome is by appointing a strong product leader to take charge of product management from inception to completion. This role involves making tough decisions on prioritization, ensuring that the team's efforts are concentrated on features that offer the most value, and acts as a gatekeeper against the influx of indiscriminate feature requests.

Image of a cartoonish man looking at a tablet with graphs and charts in the background
A strong product leader is critical to gain focus.

This product leader must have the experience to put in the necessary changes, but more importantly they must be able to constructively challenge the founder or CEO when Select All Syndrome symptoms surface. Implementing the following tactics can be effective in dealing with this situation:

  • The Art of "No, but..." - Being able to say "No" to the founders or CEO that hired you can be intimidating, but following the "No" with a "but..." - providing alternative suggestions opens the door to compromise. It's important to explain the alternatives in simple terms and help the founder or CEO understand the reasoning behind them.
  • No Prioritization in a Vacuum - The tendency for last week's super important priority to be forgotten and replaced with this week's urgent priorities is a common pattern for startup founders and CEOs. When discussing the latest urgent need with a startup leader, it's important to consult the product roadmap or short-term sprint plan as a reminder of the plan and established priorities and to maintain context. Without this you are prioritizing in a vacuum, losing track of your original plan and focus, and just reacting to the latest demand.
  • Emphasize Data over Opinions: Encourage decisions based on data and metrics rather than personal opinions or transient market trends. This means prioritizing features or projects that show the most promise based on user feedback, market research, and performance metrics.

How a Fractional CTO Can Help

A Fractional Chief Technology Officer (fCTO) can serve as the strong product leader needed to effectively combat Select All Syndrome. Here's how a fractional CTO can make a difference:

A smiling woman holding a coffee cup with her team behind her having a lighthearted discussion
A Fractional CTO can diagnose and treat Select All Syndrome

Experienced Outsider - Coming in to your organization with no preconceived notions, a Fractional CTO can understand your needs and evaluate your existing plans. They can methodically formulate a way forward leveraging their expertise to prioritize tasks effectively, ensuring the product vision aligns with business goals and user needs.

Process Discipline - A Fractional CTO can evaluate your existing product and development processes, act as the guardrails for any deviations, and and instill the discipline necessary to see the process through and have the process work for you rather than be a burden that gets in the way of progress.

Mentorship and Leadership Finally, a Fractional CTO can mentor the product team and help build a culture of excellence. They can lead by example, showing how to make tough prioritization decisions and how to say no to features that don't serve the product's core value proposition.

By taking on the role of a strong product leader, a fractional CTO can help steer the startup away from Select All Syndrome, turning chaotic ambition into focused, strategic action that delivers results.

Are you struggling with Select All syndrome at your startup? Does it seem like your development team can never seem to complete features and your product roadmap is more wishful thinking rather than an an achievable set of goals?

If this is the case, reach out via our Contact Us page to see how a fractional CTO can help your startup regain focus and get back on track delivering quality software.